Edgardo Ferrero
Edgardo is the Head of the Service Department at Cimbali Group, a global leader in professional espresso machines (LaCimbali, Faema, Slayer, Casadio). In this role, he has led key innovations in service, including augmented reality and remote support through TeamViewer, significantly improving the speed and efficiency of technical assistance. He also spearheaded the in-house development of TrainME AR, an app that uses AR and gamification to make technician training more engaging. Currently, Edgardo is developing an AI-driven project set to debut at CES 2025. An active member of the Coffee Technician Guild since 2017, he organized the 2019 European summit at MUMAC, the world’s largest coffee machine museum. He co-authored Senso Espresso, an exploration of Italian espresso culture, history, and design, celebrating espresso machines as icons of Italian creativity, technology, and the “Italian Way of Life.” Edgardo previously held key roles at FIAT Powertrain Technologies.
