
Darren Sharpe
Darren is a seasoned professional in the IT channel and cloud marketplace domain, with 30 years of channel ecosystem experience. Darren is currently the Azure Marketplace Services partner lead in Microsoft UK, and has a deep understanding of cloud marketplace dynamics and the opportunities and challenges it presents for customers, partners and ISVs. Darren believes that the partner role is a crucial component in building business process change with cloud marketplaces, as they act as critical trusted advisors, cost optimisers and services orchestrators for customers optimising and modernising their application portfolio. Darren is passionate about sharing his insights and best practices with the partner community and the industry, and is always looking for new ways to drive growth and innovation in the cloud marketplace field.