Profile picture of Bradley Lord

Bradley Lord

Chief Communications Officer -
Mercedes- AMG PETRONAS F1 Team

Bradley Lord is Team Representative & Chief Communications Officer at the Mercedes-AMG PETRONAS F1 Team. Bradley, who has over 20 years of experience working in F1, leads the groups responsible for communications, sustainability, and the team’s young driver programme. His passion for motorsport began at an early age, fed through his father’s career at General Motors in Europe and the US, and he joined the Benetton team in late 2001 ahead of its transformation into the Renault F1 Team the following year. After working as a journalist in the sport in 2008/9, Bradley joined Daimler AG in Stuttgart in 2011, and has led the brand’s communications in F1, Formula E and DTM, working closely with Team Principal Toto Wolff. He has worked in Brackley at the team’s UK HQ since 2013.

Session Presenting

Tuesday, November 19
6:15 PM - 7:00 PM Greenwich Mean Time
BRKDMFP433
Join this session to explore how modern technologies help enterprises drive productivity and overcome challenges. Learn how remote connectivity enables data-driven analysis and fast-paced decision-making in high performance environments like Formula One. Understand how Augmented Reality and Spatial Computing are used to facilitate smart remote support in after sales and field service and to upskill caregivers in the healthcare sector, underpinned by AI driving automation across all industries.